The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and the chance to do it with social networks that you use everyday leaves little room for excuses to not market and build you brand online.
Referring to the infographic below, the question is asked, ?Why Build Your Brand Online?? The answer is simple, because that?s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.
Finally, I see many businesses going away from websites and strictly using social media for their online marketing. In my opinion, this is a major mistake. While the number of users on Facebook, Twitter and other social networks speak for themselves, business owners cannot assume that everyone is on these networks. You want to make sure that you are found everywhere on the Internet, and this starts and ends with a website. Your website can direct your users to all of your social networks. Also, from my experience, it is much easier keeping your brand synonymous across all platforms when you start developing your online brand with a website.
Contributor Profile: Craig Allen
I am very fortunate to have the family I do. My mom and dad are great parents who gave me the opportunities to be successful, even when I did not deserve them. My dad, who passed away from cancer; is my idol, his work ethic was unreal, and he overcame so much in his lifetime.
Next, I am blessed to have Laura as my wife. She allows me to work on my goals as a professional, and is very supportive in everything I do. She is my best friend and my best times are spent with her. We have two wonderful children. They amaze me everyday in their development. I only hope that I can give them the same opportunities my parents gave me.
Life has given me many challenges, and blessings, however; the challenges have made me a better person and professional. I believe that everything happens for a reason; and I feel privileged to have made the acquaintances I have in my time as an educator, coach and business owner. There are a number of great opportunities that arise from owning your own business ? and I firmly believe that my life has been enhanced significantly from my profession, colleagues and former students.
Finally, there are few people in life that get to do what they love everyday ? and fortunately, God has given me that chance. I am a small business owner and my company, Socially Acceptable, allows me to help other businesses grow and develop customer loyalty through web design and social media management. There is great joy in seeing other businesses succeed and reach their goals through my company?s assistance and strategies.
Source: http://www.sociallyacceptable.biz/why-you-need-to-build-your-brand-online/
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